🌸 About Us
やっほ〜！(｡>ω<｡)ﾉ♡ I’m Estella, the designer and founder of Chase the Flowers! 💖
I run this small clothing brand from the Netherlands, and everything you see here is lovingly designed, tested, and packed by me — with so much care and a whole lot of heart.
Why I started
Chase the Flowers began because I was tired — tired of walking into stores and seeing nothing but the same boring basics over and over again.
Where were the cute clothes? The dreamy details? The styles that made you feel like you?
I didn’t want to settle for plain, shapeless, low-effort clothing anymore — so I decided to create something different. Something soft, expressive, and fun to wear.
What makes my pieces different?
I design each piece with real thought — not just for looks, but for how it moves, feels, and fits into your everyday life.
• ✂ No itchy tags — they’re soft, removable, or cleverly placed
• 🧵 Quality materials that drape well and feel good on the body
• 💡 Useful design details that actually make sense
Each item is meant to be a joy to wear — something that brings cuteness and comfort together in a way that feels effortless.
My style
Right now, the vibe leans into:
• 🌸 Kawaii fashion with a grown-up edge
• 🌙 A touch of darkwear and cool-girl flair
• ✨ Playful and expressive styles, inspired by the fun, magical pieces I wished existed
The aesthetic may evolve, but the mission stays the same: creating thoughtful, feel-good clothing with character.
Want to reach out?
I love hearing your thoughts — whether it’s ideas, feedback, or just a sweet message.
Feel free to email me anytime at: hello@chasetheflowers.com
Thanks so much for supporting my little dream — I hope you feel amazing in whatever you wear 🌷
With love,
